# WhatsApp campaigns for small businesses

> WYP.chat sends your WhatsApp campaigns through Meta’s official API: an approved template, personalised with the first name, goes to contacts who opted in, right away or on the date you choose. Estimated cost before sending, A/B tests, follow-ups to those who did not read and results for each campaign. Included from €29 a month excl. VAT, paid in credits on the Free plan.

In every campaign

- Meta-approved templates
- Segments
- First name and company
- Test send
- Scheduling
- A/B test
- Follow-up
- Estimated cost

## What small businesses send on WhatsApp

### This week’s offer

A new product or a promotion, sent to customers who agreed to hear about offers. Replies land in the shared inbox.

### Back in stock

Tell customers who were waiting for a product, using the tag on their contact record.

### Invitation

Open day, trade show, workshop: invite one segment, then follow up with those who did not read.

### Service reminder

For trades: a reminder to customers at a given stage, scheduled at the right time.

## Broadcast list or WhatsApp campaign?

The WhatsApp Business app sends a broadcast list to 256 contacts at most, and only to those who saved your number. A WYP.chat campaign goes through Meta’s API: it reaches a whole segment of opted-in contacts, with an [approved template](https://wyp.chat/en/glossary#modele).

| Need | Broadcast list (WhatsApp Business app) | Campaign with WYP.chat (API) |
| --- | --- | --- |
| Number of recipients | 256 contacts at most per list | Your whole audience, spread within Meta’s limit (250 different numbers per rolling 24 hours for a newly created business portfolio) |
| Who gets the message | Only contacts who saved your number | Contacts who [opted in](https://wyp.chat/en/glossary#opt-in), whether or not they saved your number |
| On a computer | Not on Windows, Mac or Web | In the browser, on computer and phone |
| Personalisation | The same text for everyone | First name, full name, company or city, with a fallback value |
| Targeting | Lists built by hand | Segments by tag, stage, channel, country or permission for offers |
| Consent and opt-out | Up to you to track | Consent checked before every send, STOP applied at once |
| Test and follow up | No | A/B tests and follow-ups to those who did not read |
| Message cost | Free, with a monthly limit in some countries | Meta’s price per delivered message, estimated before sending |

If you keep the app on the same number ([coexistence](https://wyp.chat/en/glossary#coexistence)), Meta turns off broadcast lists there and makes existing lists read-only. Your bulk sends then go through WYP.chat.

## Everything a clean campaign needs

A campaign is a WhatsApp number, a Meta-approved template, an audience and a send time. Everything else is set on the same screen.

### Meta-approved templates

Write the template in WYP.chat or start from the library, then submit it to Meta. An image, a video or a document can be used as a header.

### Segment-based audience

Filter contacts by tag, stage, channel, country or permission for offers, then save the filter. The segment updates itself.

### Personalised messages

The contact’s first name, full name, company or city fill the template variables. A fallback value covers incomplete records.

### Automatic exclusions

Before sending, WYP.chat leaves out contacts with no number, blocked, opted out by STOP or without consent, and tells you how many.

### Estimated cost

Message cost is worked out from Meta’s rate card, country by country (16 countries), before you launch.

### Test send

Get the message exactly as it will go out, sent to a single contact, without launching the campaign.

### Scheduling and send window

Pick the start date and the days and hours when sending is allowed (Paris time). Outside the window, sending waits.

### A/B test

Two templates go to 10 to 50% of the audience. After the delay you choose, the winner, by reads or replies, goes to everyone else.

### Follow-up

A second template goes out 24 hours to 7 days later to those who did not read or reply. Consent is checked again.

### Two-step approval

A supervisor prepares the campaign, an admin approves and launches it. You can pause or stop it while it sends.

### Results

Sent, delivered, read, replies, STOPs received after sending, failures by reason and cost of delivered messages.

### Automated sends

A template goes to a contact when they get a tag or reach a stage, right away or up to 7 days later, once only.

## Consent and GDPR: opt-in before any send

Meta requires people’s consent before you message them on WhatsApp, with your business name made clear. For a marketing template, WYP.chat checks that consent on each contact’s record: having messaged you is not enough.

These tools help you prove consent. Collecting it and informing people remain your responsibility.

[See the contact record in the WhatsApp CRM](https://wyp.chat/en/features/whatsapp-crm)

- **Dated consent with its source**: A team member records consent on the contact: in a conversation, in writing, via a form or verbally, with proof if available.
- **Imports with a declaration**: A CSV file that brings consent requires its origin and a description of how it was collected, kept with the import.
- **STOP is respected**: A contact who sends STOP or UNSUBSCRIBE is opted out. No team member or import can opt them back in: only they can, by sending START.
- **A history that cannot be rewritten**: Every opt-in or opt-out is kept with its source, proof and author. Contacts can be exported as CSV.

## How much does a WhatsApp campaign cost?

Two costs add up. Meta charges for each delivered marketing message, at the price of the recipient’s country. WYP.chat counts campaign recipients in your plan; beyond it, 1 credit per recipient.

*Meta’s price for one marketing message (rate card of 1 October 2026)*

| Country | Marketing message |
| --- | --- |
| United Kingdom | €0.0526 |
| France | €0.0712 |
| Spain | €0.0585 |
| Germany | €0.1131 |
| Italy | €0.0658 |
| United States | €0.0207 |

*Campaign recipients included each month*

| Plan | Price per month excl. VAT | Campaign recipients |
| --- | --- | --- |
| Free | €0 | In credits (1 credit per recipient) |
| Solo | €29 | 1,000 a month |
| Team | €99 | 10,000 a month |
| Pro | €199 | 50,000 a month |

Example: 1,000 recipients in the United Kingdom, all delivered, cost 1,000 × €0.0526 = €52.60 excl. VAT, charged by Meta. The Solo plan includes 1,000 recipients a month: WYP.chat adds nothing.

Beyond your plan, 1 credit per recipient, counted at launch. A pack of 1,000 credits costs €15 excl. VAT and lasts 12 months.

[All Meta prices by country and category](https://wyp.chat/en/guides/whatsapp-message-pricing)

## What a WhatsApp campaign cannot do

These rules come from Meta and the law. WYP.chat applies them to protect your number and your customers.

[Reply automatically to customers who message you](https://wyp.chat/en/guides/whatsapp-business-auto-reply)

- **Message numbers without consent**: No bought lists or scraped numbers: a marketing template only goes to contacts whose consent is recorded.
- **Send free text outside 24 hours**: More than 24 hours after the customer’s last message, Meta only accepts approved templates. Free text is for replies.
- **Send everything at once**: Meta caps the different numbers you contact outside that window over a rolling 24 hours, for the whole business portfolio: 250 for a newly created business portfolio, then 2,000, 10,000, 100,000 and unlimited. WYP.chat spreads the send and resumes the next day.
- **Send SMS campaigns Coming soon**: They will come with the SMS channel. For now, campaigns go out on WhatsApp.

## Send a WhatsApp campaign in 3 steps

Once Meta has approved the template, the campaign is set up on one screen, with the audience, the cost and a preview.

1. **Import your contacts and their consent**: Upload a CSV file: columns matched, numbers put in international format, duplicates removed. Tick the declaration to import consent and add tags.
2. **Prepare the campaign**: Choose the number, the approved template, the variables and the segment. Check exclusions and the estimated cost, then send yourself a test.
3. **Launch or schedule**: Messages go out in batches, within Meta’s limit. Track reads and replies: each reply reopens the conversation in the shared inbox.

Recommended plan

## Campaigns included from the Solo plan

Solo: 1,000 recipients a month for €29 excl. VAT. Team: 10,000. Pro: 50,000. On the Free plan, 1 credit per recipient. 14-day trial, no card needed (Solo if you work alone, Pro as a team), campaigns included.

[Compare plans](https://wyp.chat/en/pricing)

## WhatsApp campaigns: frequently asked questions

### Can I send a WhatsApp campaign without contacts’ consent?

No. Meta requires consent before you message people, and WYP.chat only sends a marketing template to contacts whose consent is recorded. Others are excluded before sending.

### How much does a WhatsApp campaign cost?

Meta charges for each delivered marketing message: €0.0526 in the UK, €0.0712 in France (rate card of 1 October 2026). On the WYP.chat side, the Solo plan includes 1,000 recipients a month for €29 excl. VAT.

### How is it different from a WhatsApp Business broadcast list?

An app broadcast list holds 256 contacts at most and only reaches people who saved your number. A WYP.chat campaign reaches a whole segment of opted-in contacts, with an approved template, variables and tracking.

### How many messages can I send per day?

Meta limits how many different customers you can message outside the customer service window in a rolling 24 hours. The limit is set for the business portfolio and shared by all its numbers: 250 for a newly created business portfolio, then 2,000, 10,000, 100,000 and unlimited. To reach 2,000: verify your business, have it verified by the partner that onboarded it, or deliver 2,000 messages outside the service window to different numbers within 30 days using high-quality templates. Meta then reviews your quality and approves or declines. After that, the limit rises one level in about 6 hours if quality is good and at least half of it was used over the past 7 days. WYP.chat stays within it and resumes the next day.

### Do messages need Meta’s approval?

Yes. Outside the [24-hour window](https://wyp.chat/en/glossary#fenetre-24h), only Meta-approved templates can be sent. You write and submit them from WYP.chat, then Meta reviews them.

### What happens when a customer replies to a campaign?

The reply lands in the shared inbox, in their conversation, and your team can answer freely for 24 hours. If they send STOP, they no longer get your campaigns.

## Which industries it suits

The industries where this helps most, and why.

### [WhatsApp for shops](https://wyp.chat/en/industries/retail)

A campaign with the first name, only to customers who opted in, with one-word opt-out.

### [WhatsApp for hair and beauty salons](https://wyp.chat/en/industries/hair-beauty)

A cancelled slot filled with a campaign.

### [WhatsApp for gyms](https://wyp.chat/en/industries/gyms)

Former members contacted again, only if they opted in.

### [WhatsApp for online shops](https://wyp.chat/en/industries/ecommerce)

Offers to customers who opted in, with the cost estimated before sending.

## How to do it in WYP.chat

Help centre articles that walk through each setting, screen by screen.

- [Send a WhatsApp campaign](https://wyp.chat/en/help/lancer-campagne)
- [Prepare a template for your campaigns](https://wyp.chat/en/help/creer-modele-campagne)
- [Import your contacts and their permission for offers](https://wyp.chat/en/help/importer-contacts)
- [A/B test and automatic follow-up](https://wyp.chat/en/help/test-ab-relance)

- [Every WYP.chat feature](https://wyp.chat/en/features)
- [Every channel in the shared inbox](https://wyp.chat/en/channels)
- [WhatsApp Business guides, one question at a time](https://wyp.chat/en/guides)
- [The whole WYP.chat help centre](https://wyp.chat/en/help)

**Guides**

- [WhatsApp message pricing](https://wyp.chat/en/guides/whatsapp-message-pricing)
- [WhatsApp auto reply](https://wyp.chat/en/guides/whatsapp-business-auto-reply)
- [WhatsApp Business with multiple users](https://wyp.chat/en/guides/whatsapp-business-multiple-users)

**See also**

- [Scenarios](https://wyp.chat/en/features/workflows)
- [WhatsApp CRM](https://wyp.chat/en/features/whatsapp-crm)
- [Pricing](https://wyp.chat/en/pricing)
- [WhatsApp Business API](https://wyp.chat/en/channels/whatsapp-business-api)
- [Tradespeople](https://wyp.chat/en/industries/trades)

## Official sources

1. Meta, getting opt-in for WhatsApp: [developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in/](https://developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in/)
2. Meta, template basics: [developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview/](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview/)
3. Meta, messaging limits: [developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits](https://developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits)
4. Meta, WhatsApp Business Platform pricing: [developers.facebook.com/documentation/business-messaging/whatsapp/pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
5. WhatsApp, how to use broadcast lists: [faq.whatsapp.com/861663048350950](https://faq.whatsapp.com/861663048350950)
6. Meta, coexistence with the WhatsApp Business app: [developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-business-app-users/](https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-business-app-users/)

Pages checked on 10 October 2026.

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Source: https://wyp.chat/en/features/whatsapp-campaigns · Updated on 16 October 2026