# Send a WhatsApp campaign

> A campaign sends an approved template to the contacts in a segment. Replies arrive in the inbox, like a normal conversation.

## Steps

1. Open **Sales › Campaigns** and click **New campaign**: the draft saves itself.
2. Choose the sending number and the segment (or **All contacts**), then a template in **Choose a template**.
3. For each variable, enter fixed text or a contact field (first name, company, city) with a text in **If the field is empty**.

4. If the template has an image, a video or a document at the top, drop the file in: it is used for every message.
5. Choose to send now or on a date. You can limit sending to certain days and hours.
6. Check the summary on the right: contacts who will receive the campaign, contacts excluded and why, estimated cost at Meta. Use **Send a test** to send one to any contact, for example your own record: the rules on permission for offers apply to the test too.

7. Click **Launch campaign** (or **Schedule**) and confirm. A supervisor clicks **Request approval**: an administrator will launch the campaign.
8. Follow the results on the campaign page: sent, delivered, read, replies, STOP, failures. An administrator can **Pause**, **Resume** or **Stop campaign**: contacts not yet reached then receive nothing.

**Good to know** Campaigns include 1,000 recipients a month with Solo, 10,000 with Team and 50,000 with Pro; beyond that, and for every recipient on the Free plan, 1 credit, taken at launch. Only the owner and administrators launch a campaign. Opted-out contacts are always excluded, even a contact deleted and created again: their refusal is kept. Meta charges for templates separately (see [What Meta charges on WhatsApp](https://wyp.chat/en/help/prix-messages-whatsapp)). Meta also limits the number of new recipients per 24 hours: above that, sending spreads over several days, automatically. “Read” is underestimated, because some customers turn off read receipts.

## Related articles

- [Prepare a template for your campaigns](https://wyp.chat/en/help/creer-modele-campagne) A WhatsApp campaign always sends an approved template. Create it in Sales › Templates, pick Marketing or Utility and send it to WhatsApp for approval.
- [Import your contacts and their permission for offers](https://wyp.chat/en/help/importer-contacts) The Contacts screen brings together all your contacts, whether they come from a conversation or a file.
- [A/B test and automatic follow-up](https://wyp.chat/en/help/test-ab-relance) Two campaign options to get more replies: compare two templates before sending the better one, and follow up with people who did not react.

**Learn more**

- [WhatsApp campaigns for small businesses](https://wyp.chat/en/features/whatsapp-campaigns)
- [The WhatsApp CRM for small businesses](https://wyp.chat/en/features/whatsapp-crm)

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Source: https://wyp.chat/en/help/lancer-campagne · Updated on 12 October 2026