# What you pay Meta on WhatsApp > You pay Meta directly, with your own card, for the WhatsApp messages Meta charges for: mainly templates, and your replies beyond 1,000 per month per number. Your WYP.chat subscription does not include these charges, and WYP.chat credits do not pay Meta. ## Who pays, and how - Meta bills your business’s WhatsApp Business account, using the payment method saved in Meta’s Billing Hub. WYP.chat neither sees nor handles this payment. - With no payment method at Meta, templates are not sent. Once your 1,000 free replies for the month are used up, your replies are no longer delivered to the customer. - Meta charges for each delivered message (since 1 July 2025), no longer per conversation. A message sent but not delivered is not charged. ## What is free - **Incoming messages**: always. - **Your replies within 24 hours** of the customer’s last message, up to **1,000 per month per number**. The counter resets on the 1st of the month, with no carry-over. Beyond that, Meta charges each reply at the service rate for the customer’s country. - **All your messages after a “Click to WhatsApp” ad**, templates included: when you reply to a customer who came from the ad, Meta opens a free window that lasts up to 7 days. - **Messages sent from the WhatsApp Business app** on your phone, if you keep it alongside WYP.chat (see [Keep the WhatsApp Business app with WYP.chat](https://wyp.chat/en/help/coexistence)). **Good to know** A customer who writes to you from a plain wa.me link or a QR code does not open a free window: your replies count towards the month’s 1,000, like any others. ## What is charged - **Meta-approved templates**, by category: **Marketing** (offers, sales follow-ups, campaigns), **Utility** (order confirmations, appointment reminders), **Authentication** (one-time codes). Since 1 October 2026, a utility template is charged even when sent within 24 hours. - **Your replies beyond 1,000** per month per number. - **Replies from Meta’s own AI agent** (Meta Business Agent), if you switch it on at Meta: a separate category since 1 July 2026, charged by the tokens used, about 4 to 5 US cents per message according to Meta. Replies from WYP.chat’s AI agent are ordinary replies, counted within the month’s 1,000 free ones. ## Rates in the UK, France and Spain Price per delivered message, in euros excluding VAT, Meta’s rate card in force since 1 October 2026, checked on 12 October 2026 and again on 18 October 2026 on Meta’s official calculator: - **Customer in the UK**: marketing €0.0526, utility €0.0182, authentication €0.0182, reply beyond 1,000: €0.0182. - **Customer in France**: marketing €0.0712, utility €0.0248, authentication €0.0248, reply beyond 1,000: €0.0248. - **Customer in Spain**: marketing €0.0585, utility €0.0166, authentication €0.0166, reply beyond 1,000: €0.0166. The price depends on the customer’s country (their number’s country code), not on where your business is. Meta only changes its rates on 1 January, April, July or October. ## Three examples - **A tradesperson** in the UK: 300 replies in the month and 40 appointment reminders. The replies stay free; the reminders cost 40 × €0.0182 = €0.73. - **A shop** in the UK: 600 replies and a sale campaign to 500 customers. The campaign costs 500 × €0.0526 = €26.30. - **An SME** in the UK: 2,500 replies on one number and 1,000 order confirmations. 1,500 charged replies (€27.30) and 1,000 confirmations (€18.20): €45.50. Before each campaign, WYP.chat shows its estimated Meta cost. ## Follow the counter 1. Under the reply box of a WhatsApp conversation, a line shows the free replies left this month on that number. 2. In **Channels**, the **Free replies** line of each number gives the month’s detail. 3. A banner warns you when few are left, or when they are used up with no payment method. **Good to know** WYP.chat’s counter is an estimate based on what Meta sends back for each message. Messages sent from the WhatsApp Business app are not counted: Meta does not charge for them. Messenger, Instagram, Telegram, website chat and email have no per-message cost at Meta. To get fewer charged replies, the AI agent groups messages sent in quick succession into one reply. Public bodies and non-profits recognised by Meta keep their replies free beyond 1,000. ## Related articles - [Keep the WhatsApp Business app with WYP.chat](https://wyp.chat/en/help/coexistence) You can keep the WhatsApp Business app on your phone: the same number works both in the app and in WYP.chat, which is called coexistence. - [Connect your WhatsApp Business number](https://wyp.chat/en/help/connecter-whatsapp) Until Meta approves WYP.chat, our team sets up this connection with you. The steps below describe it. - [Write to a customer after 24 hours](https://wyp.chat/en/help/modeles-24h) After 24 hours without a message from the customer, WhatsApp only lets you send a template it has approved. - [Choose a plan and manage your subscription](https://wyp.chat/en/help/choisir-offre) WYP.chat offers four plans for the whole workspace, with unlimited users: Free, Solo at €29 excl. VAT a month, Team at €99 and Pro at €199. **Learn more** - [WhatsApp Business message pricing by country in 2026](https://wyp.chat/en/guides/whatsapp-message-pricing) - [WYP.chat pricing](https://wyp.chat/en/pricing) - [WhatsApp Business API: what it changes for a small business](https://wyp.chat/en/channels/whatsapp-business-api) --- Source: https://wyp.chat/en/help/prix-messages-whatsapp · Updated on 18 October 2026