# WhatsApp for estate agents, shared by every negotiator

> WYP.chat connects your agency’s WhatsApp number to a shared inbox: every buyer, tenant or seller enquiry has a negotiator in charge, the team can see who is replying, and viewings are booked in Google Calendar from the conversation. When someone leaves, the conversations stay with the agency. Free plan, then from €29 a month excl. VAT.

**Your whole team, no seats to count.** With 5 people, the Team plan costs €99 a month excl. VAT, the same as with one. You pay Meta directly for its messages, with no markup.

For estate agents: sales, lettings, property management, multi-branch agencies, new homes.

## What estate agents do with WYP.chat

### An enquiry about a listing

The buyer messages the number on the listing or in the window. The enquiry lands in the agency inbox and the negotiator for that area picks it up.

### A viewing booked in two messages

The “Meeting” button offers your available slots from Google Calendar. The viewing goes into your calendar, with a Meet link if it takes place by video.

### A new listing to the right contacts

A campaign goes to buyers tagged “2-bed centre” who have agreed to receive your new listings, and to nobody else.

### A seller sends their documents

Photos of the property, the energy certificate as a PDF, questions about the valuation: everything stays in the conversation, on the seller’s record.

## WhatsApp Business app or WYP.chat for an agency?

The WhatsApp Business app runs on one main phone and up to 4 linked devices, with no way to assign chats. As soon as several negotiators reply, enquiries get mixed up or end up on personal phones. WYP.chat keeps one number for the agency and one conversation per client, each with an owner.

| What the agency needs | WhatsApp Business app | WYP.chat |
| --- | --- | --- |
| Several negotiators on one number | One main phone and up to 4 linked devices | Unlimited users, each with their own login |
| Knowing who looks after which buyer | No assignment to a person | One owner per conversation, “Take” in one click |
| Keeping sales and lettings apart | Every chat in the same list | One number per team or branch (3 numbers on Team) |
| A negotiator leaves | Chats stay on their phone if they replied from their own | Conversations stay with the agency and move to a colleague |
| Booking viewings | Calendar checked separately | Free Google Calendar slots offered in the reply |
| Announcing a new listing | Broadcast lists, by hand | Campaign only to contacts who have [opted in](https://wyp.chat/en/glossary#opt-in) |
| Response time | Not tracked | Tracked per team or number, with an alert when it is missed (Team) |

## The agency’s number, not the negotiator’s

When every negotiator replies from their own phone, the conversations leave with them. With WYP.chat, the agency keeps one number and everyone replies with their own login, from a computer or a phone.

- **One login per person**: Negotiators, admin staff, branch manager: unlimited users, each with their own login. Two-factor authentication is mandatory for the owner, admins and supervisors.
- **Someone leaves**: You remove their access. Their conversations stay in the agency workspace, with the full history, and you assign them to a colleague.
- **The app can stay**: The number can stay on the WhatsApp Business app on the agency phone: messages stay in sync with WYP.chat.

Team and Pro

## Sharing enquiries between negotiators

Every enquiry has an owner and the team can see who is on it. Enquiries are shared out by hand: a negotiator clicks “Take”, or the branch manager assigns the conversation.

- **One team per number**: Link each number to a team (sales, lettings, a branch): its members see its conversations, not those of other teams.
- **Notes and mentions**: An internal note or an @name mention passes a message to a colleague without the client seeing it.
- **Response times**: Set a target per team or per number, within your opening hours. The negotiator is alerted when it is missed, then the manager.
- **Labels and stages**: Buyer, seller, tenant, area, budget: labels to filter by, plus the contact stage (lead, qualified, customer, lost).

## Booking a viewing in Google Calendar from the conversation

Each negotiator connects their own Google account. WYP.chat only reads their available slots: colleagues never see the details of their calendar.

[Google Calendar, Meet and Contacts](https://wyp.chat/en/integrations/google-calendar)

1. **Connect your Google Calendar**: Once per negotiator, in Settings › My account.
2. **Offer your slots**: The “Meeting” button in the reply offers your available slots over the next 10 days, within the agency’s opening hours.
3. **Book the viewing**: At the slot the client picks, with the property address in the title. It goes into your calendar with a Google Meet link, handy for a video viewing, and an email invitation is sent if you have the client’s address.
4. **Find it everywhere**: The viewing shows up in the conversation for the team, and on your “My day” screen.

## Sending a new listing to the right contacts

A “just listed” alert is a marketing message: it may only go to contacts who have agreed to it. WYP.chat leaves everyone else out of the send, along with anyone who has replied STOP.

[WhatsApp campaigns](https://wyp.chat/en/features/whatsapp-campaigns)

- **Collecting consent**: The “Marketing consent” scenario asks the question with two buttons and records the answer in the contact’s history.
- **Targeting**: A segment by label (two-bed, town centre, budget) or by contact stage.
- **Showing the property**: A template approved by Meta with a photo header. In an open conversation, a photo carousel with a button to the listing.
- **Knowing the cost**: Meta charges for each marketing message delivered; WYP.chat shows the estimate before sending.

## Tenancy applications: what stays out of WhatsApp

WhatsApp’s policy forbids asking for full payment card numbers, bank account numbers or ID numbers in the conversation. Under the GDPR, you should also only collect the data you need.

### Avoid in the chat

- Asking for ID documents, bank details or card numbers.
- Receiving a tenant’s payslips and references as photos.
- Sending a “just listed” alert to someone who has not agreed to it.

### Do

- Collect tenancy documents through the agency’s secure upload or your country’s official service.
- Keep practical questions in WhatsApp: availability, viewings, missing documents.
- Record the contact’s marketing consent before any campaign.

## Get started in three steps

You keep the agency’s number, and the WhatsApp Business app can stay on its phone.

1. **Create the agency workspace**: Email address and agency name, no card needed.
2. **Connect the WhatsApp number**: With your Meta account, no developer needed. While Meta reviews WYP.chat, our team connects it with you.
3. **Invite your negotiators**: Each one creates a login and connects their Google Calendar for viewings.

## An AI agent for estate agents

The WYP.chat AI agents most useful for this industry, one per mission. Your team always stays in control.

### Coucou AI agent

Welcome · Available

Answers first questions (documents needed, office hours, how a viewing works) from your sources, then hands over to the team.

### Créneau AI agent

Appointments · Coming soon

Will offer viewing slots from your calendar and send the reminder the day before.

### Rappel AI agent

Follow-ups · Coming soon

Will follow up at the right time with a buyer or seller who has gone quiet.

Coucou and Allô are available today on WhatsApp, Messenger, Instagram, Telegram and your website chat, and Veilleur replies when you are closed, with your reopening time. The other agents are coming soon.

[The catalogue of 18 AI agents](https://wyp.chat/en/ai-agents)

Recommended plan

## Team, €99 a month excl. VAT

3 WhatsApp numbers, teams, response times and Slack, unlimited negotiators. A single-branch agency on one number starts on Solo (€29); a network moves to Pro (10 numbers).

[See all pricing](https://wyp.chat/en/pricing)

## Questions from estate agents

### What are the drawbacks of WhatsApp Business for an estate agency?

The app runs on one main phone and 4 linked devices, with no chat assignment and no response-time tracking. With several negotiators, enquiries get mixed up or end up on personal phones. WYP.chat adds the shared inbox, an owner for each conversation and a history that stays with the agency.

### Does every negotiator need their own number?

No. Everyone replies on the agency’s number with their own login. If you would rather keep teams or branches apart, the Team plan takes 3 numbers and Pro 10, each linked to a team.

### Do enquiries from property portals reach WYP.chat?

WYP.chat is not connected to any portal. Buyers who message your WhatsApp number arrive in the shared inbox, as do Instagram, Messenger and Telegram messages, your website chat and emails from your contact address forwarded to WYP.chat.

### Can I send new listings to all my contacts?

Only to those who have agreed to receive them: WhatsApp requires it, and so do EU rules on electronic marketing. WYP.chat automatically leaves out contacts without consent and anyone who has replied STOP.

### How can WhatsApp help win instructions from sellers?

Put the agency number on your boards, in the window and on your website, and reply quickly: the response time is tracked and an alert goes out when it is missed. Contacts who came from a Click-to-WhatsApp ad are flagged in the conversation.

### How much does WYP.chat cost for an agency?

The Free plan covers 50 conversations a month. Solo costs €29 a month and Team €99, excl. VAT, with unlimited users. Meta charges separately for marketing messages; your replies within 24 hours stay free up to 1,000 a month per number.

## Similar industries

### [WhatsApp for accountants and solicitors](https://wyp.chat/en/industries/professional-services)

Each client is assigned to the person handling their file, others only see their own team and sensitive actions are logged. Sensitive documents stay in your secure tool.

### [WhatsApp for B2B services](https://wyp.chat/en/industries/b2b-services)

Every lead who writes on WhatsApp or website chat goes to the right rep, with their record, notes and Google Meet meetings.

### [WhatsApp for tradespeople](https://wyp.chat/en/industries/trades)

Quote requests, photos and site questions on WhatsApp, handled by several people from a computer or phone, without sharing the company phone.

## How to do it in WYP.chat

Help centre articles that walk through each setting, screen by screen.

- [Assign a conversation](https://wyp.chat/en/help/attribuer)
- [Connect Google Calendar, Meet and Contacts](https://wyp.chat/en/help/google-agenda-contacts)
- [Keep the WhatsApp Business app with WYP.chat](https://wyp.chat/en/help/coexistence)

- [WhatsApp Business use cases: every industry](https://wyp.chat/en/industries)
- [WhatsApp Business guides, one question at a time](https://wyp.chat/en/guides)
- [The whole WYP.chat help centre](https://wyp.chat/en/help)

## Sources

1. WhatsApp, WhatsApp Business Messaging Policy: [whatsappbusiness.com/policy/](https://whatsappbusiness.com/policy/)
2. Meta, Get opt-in for WhatsApp: [developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in/](https://developers.facebook.com/documentation/business-messaging/whatsapp/getting-opt-in/)
3. EUR-Lex, Regulation (EU) 2016/679 (GDPR), Article 5: data minimisation: [eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679](https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:32016R0679)
4. Meta, Pricing on the WhatsApp Business Platform: [developers.facebook.com/documentation/business-messaging/whatsapp/pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)

Pages accessed on 10 October 2026.

**Guides**

- [WhatsApp Business with multiple users](https://wyp.chat/en/guides/whatsapp-business-multiple-users)
- [WhatsApp message pricing](https://wyp.chat/en/guides/whatsapp-message-pricing)
- [Work and personal WhatsApp](https://wyp.chat/en/guides/separate-work-personal-whatsapp)

**WYP.chat**

- [Teamwork](https://wyp.chat/en/features/teamwork)
- [WhatsApp campaigns](https://wyp.chat/en/features/whatsapp-campaigns)
- [WhatsApp CRM](https://wyp.chat/en/features/whatsapp-crm)
- [Google Calendar, Meet and Contacts](https://wyp.chat/en/integrations/google-calendar)
- [Pricing](https://wyp.chat/en/pricing)

---

Source: https://wyp.chat/en/industries/real-estate · Updated on 16 October 2026