WhatsApp Business catalog: how do you set it up and sell with it?

Create a catalog in the WhatsApp Business app

The catalog shows on your business profile. Customers browse your products or services there without leaving WhatsApp. You fill it item by item, from the phone.

1. In the Tools tab, tap Catalog.
2. Tap Add new item, then Add photos and videos.
3. Pick up to 10 images or videos from the gallery, or take them with the camera. A video can be 50 MB at most.
4. Enter the product or service name.
5. Tap Country of origin, choose the country where the item was made, then tap Save.
6. Optionally add the price, sale price, description, website link and product code.
7. Tap Save.

What WhatsApp requires for each item

Required

A unique name, at least one image and the country of origin.

Optional

Price, sale price, description, website link and product code. According to WhatsApp Help, prices can only be added in some countries.

Review

Every image and video is reviewed. An item is only visible once approved. If rejected, it shows a red exclamation mark: tap it, then Request another review.

Hide, group and delete

• Hide an item: it stays in your catalog but customers no longer see it. Handy for an out-of-stock product.
• Collections: group items by family (desserts, drinks, daily specials) so customers find what they need.
• Delete: long-press the item image, then tap the delete icon.

Sources at the bottom of the page, accessed on 10 October 2026.

What you cannot sell: Meta’s Commerce Policies

For catalogs, the WhatsApp Business Messaging Policy points to Meta’s Commerce Policies. They are the same as for Facebook Marketplace and Instagram shops. An item that breaks them is rejected at review.

• Banned, among other things: alcohol, tobacco and related products, medical and health products (including ingestible supplements), weapons, ammunition and explosives, recalled or stolen goods.
• So a drinks distributor cannot list its wines or beers in the catalog.
• You alone are responsible for your sales: WhatsApp does not take payment or deliver. Customers pay as usual, by invoice, on delivery or by bank transfer.

Share the catalog or a product

You can share a link to one item or to the whole catalog. Inside WhatsApp, the link opens the item or the catalog directly.

1. In the Tools tab, tap Catalog.
2. Choose the item to share, then tap Share.
3. Send the link in a chat, add it to your status, copy it, or share it by email or another messaging app.

• A collection cannot be shared on its own: send the catalog link and point to the collection, or send its items one by one.
• The link is generated automatically and cannot be customised.

Receive an order: the cart

With the cart, customers add several items from your catalog, adjust the quantities, then send everything to you in one message. You receive the list of items in the chat. To turn it on:

1. In the Tools tab, tap Catalog.
2. Open the menu, then Settings.
3. Turn on Show add to cart button.

• The change can take up to 24 hours. You and your customers need the latest version of WhatsApp.
• A sent cart cannot be changed: the customer sends a new one to change the order. According to Meta’s documentation, they can add up to 99 units of each item.
• A cart is not a payment. You confirm the price, delivery date and payment method in the chat.

The catalog with the WhatsApp Business API

With the WhatsApp Business API, you do not create the catalog in the app. You create it in Meta Commerce Manager, then connect it to your WhatsApp Business account. One catalog per account: it serves every number in the account.

1. Create the catalog in Commerce Manager, item by item or from a file.
2. Connect it to your WhatsApp Business account.
3. Set commerce settings for the number: according to Meta, the cart is on by default, but the storefront icon is hidden by default and must be turned on.
4. Send products in conversations. Carts and product questions come back to you as messages.

Ways to send products

These messages go out without a template within the 24-hour window after the customer’s last message. Outside it, you need their template version approved by Meta. One difference from the app: the cart icon does not show in the chat header.

Connect a Meta catalog to the app

The app can also use a Commerce Manager catalog, from the catalog settings (not available to everyone yet). The Facebook Page linked to the catalog must be connected to your WhatsApp Business account. The app’s own catalog is then archived, and updates are made in Commerce Manager, within 24 hours.

What WYP.chat does with your catalog today

WYP.chat is mainly used by businesses that take orders on WhatsApp: restaurants, wholesale distributors, shops. Whether an order arrives as a cart, a text or a voice note, it becomes an order you track in the conversation. Here is what is available, and what is not yet.

How an order flows

1. The customer sends a cart from your catalog, or writes the order as a text or a voice note.
2. The order appears in the conversation, “to confirm”, numbered and counted in cases.
3. A team member checks the lines, adds the delivery date or a discount, then confirms.
4. The summary goes to the customer in their language.
5. The Orders page totals quantities by product and delivery day, with a CSV export for production.

On Meta’s side, a cart is an incoming message: it is not charged. Replies within the 24-hour window are free up to 1,000 per month per number.

• The WhatsApp CRM for small businesses: customer records and history →
• WhatsApp Business API: what it changes for a small business →
• Set up a WhatsApp Business auto reply →
• WYP.chat for small businesses and shops →
• WYP.chat pricing →