Answering Instagram messages as a team

WYP.chat connects your business’s Instagram professional account to the shared inbox where WhatsApp, Messenger, Telegram, email and website chat already arrive. Direct messages come in with the customer’s profile, the whole team replies from a computer or a phone, and every conversation has an owner.

Updated on

At a glance
  • Direct messages from your professional account
  • Same inbox as WhatsApp and Messenger
  • Unlimited users, no shared password
  • Included in every plan, Free plan too

What customers send you on Instagram

A question about a story, a price enquiry, a photo sent by DM: Instagram messages arrive at any hour. With WYP.chat they no longer sit on one person’s phone.

A reply to your story

The message arrives marked “Replying to your story”, so whoever answers knows what the customer is talking about.

Lucy Evans Instagram
Today
Do you still have the green dress in a 12?
Yes, just one. Shall we hold it for you until Saturday?

The right person replies

Assign the conversation to the colleague who knows the subject. Everyone else can see it is taken, so nobody replies twice.

Ryan Ahmed Instagram
Today
Hi, do you quote for kitchens?
Hi! Sophie looks after kitchens, she’ll reply here.

Same customer, two channels

A customer messages you on Instagram, then on WhatsApp? WYP.chat suggests merging the two records so the whole history sits in one place.

Grace Hall Instagram
Today
I’ll send the photos on WhatsApp, it’s easier.
Perfect, it all ends up on your record.
Available

What WYP.chat does with your Instagram messages

Messages go through Meta’s official API, the one Instagram opens to professional accounts linked to a Facebook Page.

Messages and attachments
Text, photos, videos, voice notes, files and reactions land in the thread. If the customer deletes a message, it disappears on your side too.
Customer profile
Name, username, photo, follower count, whether they follow you and whether they are verified. Meta shares neither phone number nor email: ask in the conversation if you need them.
Teamwork
Assignment, internal notes and mentions, labels, quick replies, response times and alerts, just as on WhatsApp.
Buttons and cards
Offer choices in one tap (quick replies) or cards with an image and a link button. The customer’s choice comes back into the thread.
Read receipts
You can see when the customer has read your messages.

Instagram on a phone, or in WYP.chat

Many businesses answer Instagram messages from the shop phone. Here is what changes when the team works in WYP.chat.

Need Shop phone With WYP.chat
Who can reply Whoever has the phone or the password The whole team, each with their own login
Knowing who is handling it Nothing shows it Conversation assigned, visible to everyone
WhatsApp, email, website chat In other apps In the same inbox
Talking to colleagues On another channel Internal notes in the thread, hidden from the customer
Response time Not tracked Target set, alert before it is missed (Team and Pro)
Meta’s rule

The 24-hour window

On Instagram, the customer starts the conversation. Meta then lets you reply for 24 hours after their last message, in most cases.

What Meta says
The standard window lasts 24 hours. It can run to 7 days after a first message sent from a “click to Instagram Direct” ad.
What WYP.chat does
WYP.chat counts 24 hours in every case and blocks a late reply, to protect your account.
After 24 hours
Instagram has no templates like WhatsApp: wait for the customer to message you again.

Connecting Instagram to WYP.chat

Allow about ten minutes. The Instagram account must be a professional account linked to the business’s Facebook Page.

An owner or an admin of the workspace connects channels. Stuck on the Meta token? Message us on WhatsApp and we will walk you through it.

  1. 1 Prepare the account In Instagram, switch to a professional account and link it to the business’s Facebook Page.
  2. 2 Create access in Meta In Meta’s business settings, under System users, give a user access to the Page with messaging permissions, then generate their access token.
  3. 3 Add the channel In WYP.chat, open Channels, Add a channel, choose Instagram, then enter the Page ID and the token.
  4. 4 Test it Message your account from another Instagram account: it appears in the inbox.

What WYP.chat does not do on Instagram

So you know what to expect before connecting the account:

  • Public comments on your posts and reels are not brought in: only direct messages reach WYP.chat.
  • Shared posts and story mentions arrive as a message WYP.chat cannot display yet.
  • Sending a photo or a file from WYP.chat is not yet possible on Instagram: text, buttons and cards only.
  • An Instagram account that is not linked to a Facebook Page cannot be connected.
  • No Meta “human agent” tag (7 days) for now: after 24 hours, you wait for the customer.
  • Like your team, the AI agent stops replying once 24 hours have passed since the customer’s last message.
Plan

Instagram is included in every plan

The Free plan covers 50 conversations a month across all channels, with unlimited users. To route messages by team and track response times, move to Team (€99 a month excl. VAT), the same price for 3 people or 20. 14-day trial, no card needed (Solo if you work alone, Pro as a team).

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Frequently asked questions

Do I need an Instagram professional account?

Yes. Meta only opens messaging to tools like WYP.chat for professional accounts, and WYP.chat connects through the Facebook Page linked to the account.

Can I reply to comments from WYP.chat?

No, WYP.chat receives direct messages only. Public comments are still handled in Instagram or Meta Business Suite.

What happens if I reply after 24 hours?

WYP.chat blocks the message: Meta only allows a reply within 24 hours of the customer’s last message. You need to wait for them to write again.

Can several people reply at the same time?

Yes, with no user limit and no shared password. Everyone sees who is handling which conversation, and internal notes stay within the team.

Can the AI agent reply on Instagram?

Yes. The WYP.chat AI agent replies to Instagram direct messages from your sources (FAQ, website pages, documents) and hands over to the team as soon as it is unsure. The workspace owner switches it on, then it starts in draft mode: it suggests, the team approves. It introduces itself as an AI.

Can I keep using the Instagram app?

Yes. The account works as before, and a reply written in the app or in Meta Business Suite also shows up in the WYP.chat thread.

Which industries it suits

The industries where this helps most, and why.

The whole team answers Instagram direct messages in the same inbox as WhatsApp

While Meta reviews WYP.chat, our team connects your WhatsApp number with you.