WYP.chat sends your WhatsApp campaigns through Meta’s official API: an approved template, personalised with the first name, goes to contacts who opted in, right away or on the date you choose. Estimated cost before sending, A/B tests, follow-ups to those who did not read and results for each campaign. Included from €29 a month excl. VAT, paid in credits on the Free plan.
A new product or a promotion, sent to customers who agreed to hear about offers. Replies land in the shared inbox.
WhatsApp Tell customers who were waiting for a product, using the tag on their contact record.
WhatsApp Open day, trade show, workshop: invite one segment, then follow up with those who did not read.
WhatsApp For trades: a reminder to customers at a given stage, scheduled at the right time.
WhatsApp The WhatsApp Business app sends a broadcast list to 256 contacts at most, and only to those who saved your number. A WYP.chat campaign goes through Meta’s API: it reaches a whole segment of opted-in contacts, with an approved template.
| Need | Broadcast list (WhatsApp Business app) | Campaign with WYP.chat (API) |
|---|---|---|
| Number of recipients | 256 contacts at most per list | Your whole audience, spread within Meta’s limit (250 different numbers per rolling 24 hours for a newly created business portfolio) |
| Who gets the message | Only contacts who saved your number | Contacts who opted in, whether or not they saved your number |
| On a computer | Not on Windows, Mac or Web | In the browser, on computer and phone |
| Personalisation | The same text for everyone | First name, full name, company or city, with a fallback value |
| Targeting | Lists built by hand | Segments by tag, stage, channel, country or permission for offers |
| Consent and opt-out | Up to you to track | Consent checked before every send, STOP applied at once |
| Test and follow up | No | A/B tests and follow-ups to those who did not read |
| Message cost | Free, with a monthly limit in some countries | Meta’s price per delivered message, estimated before sending |
If you keep the app on the same number (coexistence), Meta turns off broadcast lists there and makes existing lists read-only. Your bulk sends then go through WYP.chat.
A campaign is a WhatsApp number, a Meta-approved template, an audience and a send time. Everything else is set on the same screen.
Write the template in WYP.chat or start from the library, then submit it to Meta. An image, a video or a document can be used as a header.
Filter contacts by tag, stage, channel, country or permission for offers, then save the filter. The segment updates itself.
The contact’s first name, full name, company or city fill the template variables. A fallback value covers incomplete records.
Before sending, WYP.chat leaves out contacts with no number, blocked, opted out by STOP or without consent, and tells you how many.
Message cost is worked out from Meta’s rate card, country by country (16 countries), before you launch.
Get the message exactly as it will go out, sent to a single contact, without launching the campaign.
Pick the start date and the days and hours when sending is allowed (Paris time). Outside the window, sending waits.
Two templates go to 10 to 50% of the audience. After the delay you choose, the winner, by reads or replies, goes to everyone else.
A second template goes out 24 hours to 7 days later to those who did not read or reply. Consent is checked again.
A supervisor prepares the campaign, an admin approves and launches it. You can pause or stop it while it sends.
Sent, delivered, read, replies, STOPs received after sending, failures by reason and cost of delivered messages.
A template goes to a contact when they get a tag or reach a stage, right away or up to 7 days later, once only.
Meta requires people’s consent before you message them on WhatsApp, with your business name made clear. For a marketing template, WYP.chat checks that consent on each contact’s record: having messaged you is not enough.
These tools help you prove consent. Collecting it and informing people remain your responsibility.
See the contact record in the WhatsApp CRMTwo costs add up. Meta charges for each delivered marketing message, at the price of the recipient’s country. WYP.chat counts campaign recipients in your plan; beyond it, 1 credit per recipient.
| Country | Marketing message |
|---|---|
| United Kingdom | €0.0526 |
| France | €0.0712 |
| Spain | €0.0585 |
| Germany | €0.1131 |
| Italy | €0.0658 |
| United States | €0.0207 |
| Plan | Price per month excl. VAT | Campaign recipients |
|---|---|---|
| Free | €0 | In credits (1 credit per recipient) |
| Solo | €29 | 1,000 a month |
| Team | €99 | 10,000 a month |
| Pro | €199 | 50,000 a month |
Example: 1,000 recipients in the United Kingdom, all delivered, cost 1,000 × €0.0526 = €52.60 excl. VAT, charged by Meta. The Solo plan includes 1,000 recipients a month: WYP.chat adds nothing.
Beyond your plan, 1 credit per recipient, counted at launch. A pack of 1,000 credits costs €15 excl. VAT and lasts 12 months.
All Meta prices by country and categoryThese rules come from Meta and the law. WYP.chat applies them to protect your number and your customers.
Reply automatically to customers who message youOnce Meta has approved the template, the campaign is set up on one screen, with the audience, the cost and a preview.
Solo: 1,000 recipients a month for €29 excl. VAT. Team: 10,000. Pro: 50,000. On the Free plan, 1 credit per recipient. 14-day trial, no card needed (Solo if you work alone, Pro as a team), campaigns included.
No. Meta requires consent before you message people, and WYP.chat only sends a marketing template to contacts whose consent is recorded. Others are excluded before sending.
Meta charges for each delivered marketing message: €0.0526 in the UK, €0.0712 in France (rate card of 1 October 2026). On the WYP.chat side, the Solo plan includes 1,000 recipients a month for €29 excl. VAT.
An app broadcast list holds 256 contacts at most and only reaches people who saved your number. A WYP.chat campaign reaches a whole segment of opted-in contacts, with an approved template, variables and tracking.
Meta limits how many different customers you can message outside the customer service window in a rolling 24 hours. The limit is set for the business portfolio and shared by all its numbers: 250 for a newly created business portfolio, then 2,000, 10,000, 100,000 and unlimited. To reach 2,000: verify your business, have it verified by the partner that onboarded it, or deliver 2,000 messages outside the service window to different numbers within 30 days using high-quality templates. Meta then reviews your quality and approves or declines. After that, the limit rises one level in about 6 hours if quality is good and at least half of it was used over the past 7 days. WYP.chat stays within it and resumes the next day.
Yes. Outside the 24-hour window, only Meta-approved templates can be sent. You write and submit them from WYP.chat, then Meta reviews them.
The reply lands in the shared inbox, in their conversation, and your team can answer freely for 24 hours. If they send STOP, they no longer get your campaigns.
The industries where this helps most, and why.
A campaign with the first name, only to customers who opted in, with one-word opt-out.
A cancelled slot filled with a campaign.
Former members contacted again, only if they opted in.
Offers to customers who opted in, with the cost estimated before sending.
Help centre articles that walk through each setting, screen by screen.
Pages checked on 10 October 2026.
While Meta reviews WYP.chat, our team connects your WhatsApp number with you.
