A/B test and automatic follow-up

Two campaign options to get more replies: compare two templates before sending the better one, and follow up with people who did not react.

Steps

1. In the draft, tick Compare two templates (you need at least two approved templates), then choose template B and its variables.
2. Choose the share tested: 10, 20, 30 or 50% (with 20%, 10% receive A and 10% receive B), or the whole audience half and half, with no winner. Then the criterion (reads or replies) and the delay before the decision: 1, 2, 4, 8 or 24 hours.

3. At launch, the tested share goes out straight away. After the delay, the better template goes to everyone else. In a tie, A wins.

4. To follow up, tick Follow up automatically: choose who to follow up with (people who did not read, or did not reply), the delay (24, 48 or 72 hours, or 7 days after the campaign ends) and the follow-up template.

5. Once the campaign has finished and the delay has passed, the follow-up goes out on its own. It appears in the list under the name “… · relance”, with its own results.