What is WhatsApp Embedded Signup?

The definition in two minutes

Embedded Signup is the Meta interface that lets a business connect its WhatsApp number to the API without writing code. The partner, meaning the software you use, places a button or a link on its website or in its customer area. It opens a Meta window that works on a computer or a phone.

Meta sums up its role in three tasks: gather information about the business, automatically create the WhatsApp accounts the platform needs, then give the partner access to those accounts so it can provide its messaging services.

A partner can only offer it once Meta has approved its app to access its clients’ accounts.

What the window asks you for

• Sign in with your Facebook or Meta Business account.
• Accept Meta’s terms of service and allow the partner to access your WhatsApp accounts.
• Enter your business phone number, then verify it with a code sent by text message or phone call.
• Choose or create your business portfolio and your WhatsApp account.
• Enter the display name shown in place of your number in WhatsApp.

Meta is rolling out a version where the number is asked for first, before the portfolio and account are chosen: depending on the business, the order of the screens can therefore vary. The partner can also pre-fill some details, which shortens the window.

• The connection steps with WYP.chat →

What gets created, and who owns it

At the end, Meta has created or linked your business portfolio, your WhatsApp account, a Messaging account set aside for that partner and your number. The partner gets access to those accounts, within the permissions you have granted.

The business owns all the accounts created. It can use them with other Meta solutions, such as Click to WhatsApp ads, and keeps full access to WhatsApp Manager: the partner cannot restrict it.

Payment for messages is then settled on the Messaging account. A partner with a line of credit can share it with you; otherwise, you add your own payment method.

A number already in the WhatsApp Business app

If the partner has switched coexistence on and you enter a number that is already used in the WhatsApp Business app, the window moves by itself to a suitable path: you confirm the connection from the app and choose whether or not to share your history. The number stays in the app.

• Coexistence with WYP.chat →

What it means for a small business

You do not need a developer: the partner has already built in the window, and all that is left is to fill it in. The business stays the owner of its accounts, which matters if it ever changes software: the number, the WhatsApp account and the portfolio do not change hands.

Meta does not require business verification to start sending messages. Verification does unlock higher limits and Official Business Account status.

Example

Illustrative case: a wine shop wants several people to reply from its WhatsApp number. In the software it has chosen, it clicks the connection button, signs in to Meta, enters its number and picks its portfolio. Once the window is done, the software takes over. The WhatsApp account and the number stay with the shop: if it changes software, it will share them with the new one.

Frequently asked questions